💰 Price Benchmark

This is a branded Hisense + Gorenje lot — two names under the same global group (Hisense Group, world's #2 TV manufacturer and top-5 global appliance brand). These are NOT generic white-label units. Every product carries full brand identity, original packaging, and model-specific EAN codes.

B-Grade definition for this lot: Factory-new units, never installed, never used. Cosmetic marks on exterior packaging or appliance body only — scuffs, dents, scratched panels. All internal components, compressors, electronics, and seals are untouched. 80% of the lot is graded C30 (light cosmetic — barely visible marks), with only 20% at C50 (moderate cosmetic — visible but non-functional damage).

The lot is priced at 48–55% of current EU retail RRP depending on model selection. For context, equivalent new-in-box Hisense units are selling at full margin across every major EU retailer right now. This is below any wholesale channel price available from Hisense directly.

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📊 Margins

Here's why this lot prints money for the right buyer:

Scenario	Your Buy Price	Your Sell Price	Your Margin
B2C online (own webshop)	~50% RRP	70–80% RRP	30–40% gross
Marketplace (eBay, Kaufland, Allegro)	~50% RRP	65–75% RRP	25–35% gross
B2B resale to installers/builders	~50% RRP	60–65% RRP	15–25% gross
Export / container resale	~50% RRP	55–60% RRP	10–15% gross

The C30 units (80% of the lot) sell as near-new. Buyers consistently report that C30 Hisense refrigeration moves at 75–85% of RRP on marketplaces with minimal customer complaints. The brand recognition does the heavy lifting — Hisense is already the #1 or #2 refrigeration brand in the UK, Germany, and Italy by volume.

Key margin driver: Large-format refrigeration (American-style, Multi-Door, Cross-Door) carries the highest absolute margin per unit. A single RQ760N4IFE unit at 55% of RRP still puts €500+ in your pocket at 75% resale. Multiply that by 80 available units of this model alone.

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